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Best Christmas ads 2016 and ever
Watch all the best Christmas TV ads right here, including Sainsbury's xmas ad, John Lewis Buster the Boxer xmas ad, Debenhams xmas ad, Waitrose xmas ad and more. We have the best of 2016 so far.
Prepare for your heart to be well and truly warmed
By Chris Martin
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It's that time of year again when the UK's biggest retailers do battle to see who can come up with the best Christmas TV ad. It's a title John Lewis has held for many years, though it's increasingly seeing some stiff competition from the likes of Sainsbury's and M&S.
For those of you thinking it's a little early to be celebrating Christmas, Bah Humbug to you! We love Christmas and nothing says Christmas quite like heartwarming ads from companies wanting to get their mitts on our hard-earned cash. Below we've rounded up some of the best Christmas TV ads from recent decades, and we'll be adding to our list over the next few weeks as retailers announce their 2016 Christmas TV ads - there are a few already.
Best Christmas TV ads 2016
The hotly anticipated John Lewis Christmas ad is here to tell another heart warming Christmas story with the hashtag #BusterTheBoxer, following a student's work which went viral. There are also some great adverts from the likes of Very, TK Maxx and Bell's below. We're still waiting for the likes of Sainsbury's and M&S so stay tuned.
John Lewis Christmas ad 2016: Buster the Boxer
John Lewis Christmas ad 2016: Fake video goes viral
Now the below video isn't this year's John Lewis commercial but the video has gone viral. It's a student's A-Level coursework and his attempt at creating a similar style advert to go along with an essay.
M&S Christmas ad 2016: Christmas with love from Mrs Claus
It's early days, but many people are saying M&S' new Christmas ad is actually better than John Lewis' Buster The Boxer - have a look below and see what you think.
Sainsburys Christmas ad 2016: The Greatest Gift
Lidl Ireland Christmas ad 2016:
Very Christmas ad 2016: Get more out of giving
TK Maxx Christmas ad 2016: The sing-song
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Argos Christmas ad 2016: Yetis
Bell's Christmas ad 2016: #WhatTheBells
Littlewoods Christmas ad 2016: The Christmas Walk
Stop Fund Hate: Response to Christmas ads
Best Christmas TV ads ever
We've also rounded up what we think are the best Christmas TV ads ever to whet your appetite for this year's offerings from the likes of John Lewis, Sainsbury's and the rest - which we will add to this page as and when they launch.
